🌟 Wagepoint is a leading payroll software company helping small businesses streamline their payroll processes. 💼 They approached me to redesign the user sign-up flow ✍️ to optimize the user experience, reduce friction, and encourage seamless onboarding. 🚀 The project involved rethinking the flow from the initial CTA on the homepage 🏡 to integration with the product and the start of the free trial 🎯.
Conducted user interviews to uncover pain points in the existing flow and analyzed heatmaps and user behavior data to identify drop-off points.
Designed wireframes with a focus on clarity and simplicity, and developed interactive prototypes for user testing to validate usability improvements.
Incorporated Wagepoint’s brand colors and playful illustrations while ensuring responsive layouts for both desktop and mobile users.
Created customized pathways for different user types, such as business owners and accountants, to deliver a relevant and personalized experience.
Created an intuitive multi-step form with conversational prompts like “How do you currently manage your payroll?” to segment users early and guide them efficiently.
Clear, visually engaging options (e.g., “We are new to payroll” vs. “We do it manually”) reduced cognitive load.
Optimized designs for mobile screens, ensuring accessibility and ease of use for on-the-go users.
The final step smoothly transitioned users into Wagepoint’s dashboard, setting them up for their free trial.
🚀 The redesigned flow led to a 25% increase in completion rates compared to the previous version. ✅ Users praised the personalized onboarding experience, enhancing engagement. 🎨 Additionally, the redesign improved brand consistency, aligning seamlessly with Wagepoint’s approachable yet professional identity.
✨ The redesigned sign-up flow boosted user satisfaction while supporting Wagepoint’s business goals by reducing friction and creating a delightful onboarding experience. 🚀 This project showcases my ability to blend research insights, user-centric design, and brand identity to drive impactful results. 🎯
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