About
I’m a product designer and storyteller, passionate about transforming complex ideas into clear, impactful visual experiences. Whether I’m designing intuitive user interfaces or crafting compelling narratives through video, my goal is to foster connections and solve problems creatively.
Day Job
Currently, I’m a Product Designer at Xplor Technologies, where I focus on user-centered design to modernize and innovate our platforms. My journey at Xplor has encompassed multiple roles, from Global Web Manager to Senior Graphic Designer, each contributing to my strategic and creative approach in product design. Additionally, as the Co-founder and CMO of Rumi Pixels, a video production startup, I help local brands share their unique stories through powerful visuals that resonate with their audiences.
Out of Office
When I’m not working, I’m a dedicated father of two energetic kids and love exploring new storytelling techniques. I enjoy daily walks, cooking for my family, and connecting with my heritage by sharing cultural stories, especially for Persian communities in Canada. My background as an immigrant shapes my approach to design and life, embodying resilience, creativity, and a drive to connect across diverse narratives.
My Superpowers
Clarity in Complexity
With a structured approach to design and project management, I excel at simplifying complex challenges, helping teams navigate ambiguity and achieve clear, actionable goals.
Storytelling
From product design to video, I’m passionate about turning intricate concepts into compelling stories, whether it’s in presentations or full-scale video productions.
Design Agility
With optimized workflows, I explore a wide range of creative solutions quickly and thoroughly, ensuring high-quality outcomes even under tight deadlines.
Design and Development Harmony
Having worked with both design and development teams, I understand technical constraints and know how to bridge the gap for seamless collaboration.
